Cadbury Dairy Milk: The Raspberry Shortcake

One of Cadbury’s current promotional ploys to increase the wads of cash in its shareholders pockets is to manufacture several new and exclusive designs, making them available for a “limited” period of time before the public choose one to keep.

This is a standard tried and tested method: Walkers crisps regularly carry out similar gimmicks when they develop some disgusting flavours and throw them out into the public domain for a few weeks.

In total, there are three options which have been produced: The Raspberry Shortcake, Simply the Zest (orange, caramel and biscuit) and Choca-latte (coffee cream and biscuit).

The Raspberry shortcake has been, er, “invented” by someone called Melanie – who in absolutely no way could have taken any inspiration from McVities’ Moments White Choc and Raspberry Crunch.

The creation comprises – you guessed it – raspberry pieces along with bits of shortcake and “white crisp pearls” in a traditional Dairy Milk chocolate coating.

Quite what “white crisp pearls” are I have no idea. The bar only cost £1 to buy so I’m guessing that they’re not extracted from some mammoth oysters living free at the bottom of the ocean.

Assuming that they are some sort of white chocolate, there is no way of differentiating between them and the segments of shortcake; not through sight or taste.

Still, at least there are plenty of these unidentifiable bits crammed into each chunk of chocolate and they do add a nice crunch. Additionally, the raspberry pieces are noticeable with the sweet punch that they pack.

It’s a shame that the individual pieces of Dairy Milk have evidently shrunk, but perhaps that’s a side-effect of being blended in the magical creation machine. Or maybe it’s to help the environment: less product means less ingredients (reducing CO2 released from transportation) and less plastic (so less sick fishes).

I guess, cynically, it could also be to save money.

Overall you get a lot of chocolate for your money and a decent extra taste from the raspberry pieces. But I do feel somewhat insulted by the smaller chocolate chunks and although the shortcake and strange “pearls” add a nice bite, I think that they actually detract from the standard Dairy Milk flavour.

To me it’s like they’ve taken a Dairy Milk bar and made it slightly worse.

However, all things considered, I think a rating of 3* out of 5 is perfectly fair.

By JAMES LEWIS
Wanderer, wonderer and editor of the Chocolate Dissection blog (which will ideally melt hearts rather than brains). Reliable with sarcasm, less so with a scalpel. Twitter: @IdeasJimbound


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