Frijj Fudge Brownie Flavour Milkshake

I originally went searching for the After Eight flavour of FRijj milkshakes (which was branded as “limited edition”), but I couldn’t find it. So, I guess its marketing was true; the first ever genuinely limited edition product (who’d have thought it?)

Consequently, I dived in for the Fudge Brownie flavour, which exhausted my bank balance by costing a whole pound.

And fudge-y it conclusively is – in a good way, not in a rushed way (politicians take note – drink more milkshakes).

The consistency is of a necessary thickness: not as watery as some rivals (and, indeed, other FRijj cousins – I’ve always found the chocolate version to be quite weak), but not as thick as a McDonald’s milkshake (which is like trying to suck up concrete and always causes your lungs to explode).

A reasonable toughness is something that should be expected from anything purporting to be fudge, be it Cornish specialities or mass-produced milkshakes. So it’s pleasing that the bargain drink achieves this.

The taste is equally positive. It distinctively tastes of fudge and there is the very slightest hint of a chocolate brownie base, which absorbs some of the sweetness of the fudge to develop a balanced flavour. Goldilocks would be deeply impressed.

The FRijj Chocolate Brownie Flavour Milkshake has a splendid taste, good texture and a fantastic price. I don’t think that it will cause drinkers maniac excitement, but it will make your life more pleasurable. Just like gaining a new Instagram follower or watching someone you hate do something stupid.

An optimistic 4* out of 5.

By JAMES LEWIS

Wanderer, wonderer and editor of the Chocolate Dissection blog (which will ideally melt hearts rather than brains). Reliable with sarcasm, less so with a scalpel. Twitter: @IdeasJimbound


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