McVities Hobnobs Chocolate Creams

Ah, the Hobnob; a staple since the beginning of time of brews, business meetings and binges.

Some might consider the basic bronzed biscuit to be far too boring for the booming Instagram influencer culture, which is probably why McVities made a chocolate half-coated version.

But as if that wasn’t enough – and in keeping with the constant industry trend of reinventing the wheel – you can also purchase a chocolate cream version of the humble Hobnob.

I imagine that custard creams everywhere were crumbling in their packets (as that’s what normally happens as soon as you come within ten metres of them).

The Hobnobs chocolate creams are, as you may expect, a soft smidgen of chocolate sandwiched in between two miniature hobnobs. They are as basic as that.

But simplicity is not necessarily an issue if the end result is perfection. Ed Sheeran’s certainly done well off the back of basics.

Which is rather the issue. Without the product description proclaiming the existence of chocolate there would be no way of knowing that there was any included. Not only is the chocolate centre a microscopic splodge, it’s also so thinly spread that it makes Donald Trump’s hair look like an afro.

There’s also not much in the way of taste. Although you achieve a small burst of Hobnob-iness, there is no chocolate taste at all. The biscuits may as well have been filled with lettuce or newspaper cuttings – or anything else utterly bland and tasteless, such as Ricky Gervais’ jokes.

The Asda selling price of 50p a packet goes some way to redeeming the attractiveness of the product, but there are plenty of better alternatives available at the same price (such as Fox’s Golden Crunch Creams).

All in all, Mcvities’ attempt at turning Hobnobs into chocolate creams has not been a resounding success. The images on the packaging portrayed a tasty, quick and easy treat; but, in reality, the cream biscuits are a let down from the potential that they had.

2* out of 5 and nothing more.

By JAMES LEWIS
Wanderer, wonderer and editor of the Chocolate Dissection blog (which will ideally melt hearts rather than brains). Reliable with sarcasm, less so with a scalpel. Twitter: @IdeasJimbound


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