Kit Kat Senses

The Kit Kat brand has taken the flight to the world of infinite stardom and bags of cash by creating a product aimed at the luxury chocolate market.

It comes in the form of Kit Kat Senses, which seems to be being aimed at the lower end of the luxury group. But this still puts it up against opposition from the likes of After Eights and Thorntons’ Moments.

A box of "approx 20" of the bite-size chocolates can be bought for £4.00, although offers commonly reduce the price to £3.00 – which is what I scooped out for the pleasure.

Three variations of the Senses are provided in each box, all of which follow the basic Kit Kat format of chocolate covered wafer, but also include lashings of either hazelnut, salted caramel or double chocolate.

I started off on a positive note with the hazelnut chocolate, which was pleasantly nicer than I expected it to be. Even in its small portion there was a marvellous burst of hazelnut taste. It was a quality taste too, like they actually put some effort into making something decent, rather than something quick and cheap.

Unfortunately, the caramel bite was less good. Although it had an almost caramel taste, it was too sweet so would become sickly in large doses – just like Calpol, if that’s your thing. Weirdly, it didn’t contain any actual caramel, which surely couldn’t have been a difficult thing to arrange.

Finally, the double chocolate version was, frankly, rubbish. The only way it was different from a normal KitKat was the presence of an additional wafer thin layer of chocolate underneath the wafer thin outer shell. Mint would’ve been nice. Or orange. Or even dog food – just something even slightly more interesting than chocolate plus chocolate.

Another improvement would be for the caramel and hazelnut chocolates to actually contain the ingredients they allude to on their packaging. I know nothing about chocolate making, but surely it doesn’t take a nuclear physicist to put a nut in a chocolate?

Clearly the KitKat Senses idea was created on a Friday afternoon, filled with post-lunch thoughts of profit rather than decent foodstuffs.

Buy a box of Roses instead: 2* out of 5.

By JAMES LEWIS
Wanderer, wonderer and editor of the Chocolate Dissection blog (which will ideally melt hearts rather than brains). Reliable with sarcasm, less so with a scalpel. Twitter: @IdeasJimbound


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